Campaign / Art Direction / Identity
Client: Brunel International
Agency: Sinc / Begin Amsterdam
We were responsible for communicating and activating Brunel International’s participation in the 2014 – 2015 edition of the Volvo Ocean Race. We created a campaign to engage Brunel employees and fans around the world to support the team in the world’s most prestigious sailing event.
Get On Board was the campaign that allowed fans to follow the team during the nine month long race. Creating online and offline content, events and experiences for supporters to participate and follow. A highlight of this project was to travel to New Zealand with photographer Jimmy Nelson to photograph the sailing team in his unique and personal way.